“It’s not the best content that wins. It’s the best promoted content.” — Andy Crestodina, Orbit Media
In the content marketing world, creating and publishing content are only the first steps towards a successful campaign. Often, the most important piece is the most overlooked – content promotion. Content advancement or promotion is the process of sharing your content over numerous online channels to maximize the visibility of your work, and much of the time, repeating that distribution at regular interims to build your adequacy considerably further, hence increasing your profits. Andrew Davis quotes, “Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Many marketers fail to promote their content in any way, and wind up missing enormous lump of ROI. Content promotion is outstanding amongst other apparatuses you need to expand the effectiveness of your content marketing campaign. And in light of the fact that it does not cost much time or money, there’s no excuse for not having a strategy in place. Content marketing is in itself designed to market your business. Follow these tactics to promote your content and maximize your profit:
Broadcast to your email list: Broadcast your content to all the email list you have, not only once but multiple times.
Evaluate content promotion networks: Reach out on a larger platform to promote your content like Facebook, LinkedIn, Twitter, Quora, Yahoo Answers, etc.
Explore options with paid media: Pay to promote your content with services like Pay Per Click, Facebook Ads, etc.
Reach out on social media: Target your audience over social media and reach out to them personally for better marketing.
Connect outside of social media: Remember to reach out to the targeted audience outside the social media by means of ad banners, promotion campaigns, etc.
Ask content curators to include your content: Reach out to curators and ask them to include your content in their posts with links, etc.
Become a guest blogger: Create amazing content to attract people from the web. Guest blog for them and if they let you, include links to your key pages.