design
August 08 2018
  • Posted By: Vatsala

What Makes the SEO Content Marketable?

It is when you go beyond the keywords that Search Engine Optimization (SEO) content seems meaningful. Here, content is about being SEO-friendly in every possible way. Just as the charm of content was wearing off, it showed up in the world of SEO through forming a new sub-industry. The SEO content or copy writing is often seen as all about the keywords. Focusing upon on-page SEO and keyword research is not going to help in striking a balance with the target audience but only with the search engine results.

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Keyword Research

SEO content writing marks the only difference between few website visitors as well as dedicated customers. It goes beyond keywords to understand the way words are used for attracting traffic and driving conversions. However, the right thing is to start from keyword research. Many business owners outsource copywriting with a view to know the keywords being brought in use.

A writer must adopt the fundamentals of SEO tools as they reveal a lot about competition level and search volume. In the due course, they search for what engages people and invites comments and social shares from them. Besides, it is necessary to keep a tab on the readability, ranking and shares of a post for driving conversions.

Organize Thoughts

Follow the content structure to acquire a conversational tone and popular taste in maintaining the creative flow. A potential outline charts out the title with headings. Once they are organized into sections, they keep the reader interest. You must find a place for your content to fit-in over a websiteand do its internal linking.

Branding

Then, branding is a key component in SEO content writing. Be truthfulwith a business message and utilize the language chosen. As a writer, pick up the brand vocabulary, tone and message to convey them through different posts and pages. It all boils down to building trust in a brand and get its core mission that you are going to invest into.

Integrity and authenticity

They are what unites the website visitors and the paying customers.

Know the Target Audience

Understand what your target audience likes to read with their concerns. Keep them hooked to information through using a language they understand. If you struggle with engaging content ideas, pay attention to the customer behavior for answers.

Micro-Engagement

Incorporate elements in the content to compel readers for clicking and scrolling through. Test different approaches to know of a data-driven method to boost micro-engagement. This includes numbered lists, relevant photos, funny memes, interesting videos, infographics, surveys, visually appealing design, call to action, block quotes, bold text, stories, examples and helpful tips. Be creative and you would be surprised.

Unique Content and Competitive Analysis

Carry out a competitive analysis of the SEO content strategy. Write the content afresh while keeping an eye on your competitors.

Data is the Key

Track conversions everywhere to know of the user action. The collected data would give them an idea about what is to be created in future. Be at the top of analytics to get your traffic numbers and the time of bounce rate, page and other metrics to tap into the content performance. Just follow the fundamentals, write for people, structure for search engines and you have an engaging experience.

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