Online Reputation Management is the act of crafting techniques that shape or influence the popular perception of an individual, or organization or any other entity on the Internet. It helps drive public opinion about a business and its products and services. When you Google yourself, what do you see? Do you think you are being represented fairly? And if not, what are you doing about it? Everyone has an online reputation. The only question is do you have an opinion in yours?
Online Reputation is not about overruling negative reviews. It’s about making sure you and your brand is accurately represented wherever your present and potential customers are looking for you.
Your online reputation is forever. It’s important to keep tabs on what people are saying about you online and then take steps to correct any mistakes. Here are some tips to help you get started.
Develop The Right Social Profiles In The Right Ways: Registering a profile is not enough to take over the rankings. Participate actively in the sites and help your profile rank rather than just earning external links, thus granting you a much better online reputation.
Create A Universal Bio With Embedded Links: Author a stock paragraph with multiple links to link to your various pages on the web in relevant and appropriate ways.
Speak And Promote: Speaking at events gives you better media coverage. Hence, online reputation is expanded and your business/brand is promoted at a larger platform.
Address Complaints And Criticisms Promptly: Let your customers feel that their voice is heard even if they are not pleased. Address to their criticisms promptly and protect your online reputation.
Start An Alternative Blog: Always consider writing an alternative blog relating to the main blog.
Protect Your Personally-Identifiable Information: Know that your business is not the platform to identify you personally. Take control over your personal information and keep it aside from your professional one.